The Market Map

Best BaaS Providers 2021

Your comprehensive guide to the burgeoning Banking-as-a-Service market. Who does what, who operates where, who runs on who, who’s regulated and who’s the best fit for your needs.


Pay by Credit Card / Direct Bank Transfer

Who is this report for?

Brands considering embedding finance into their proposition to understand which platforms can meet their use case needs.

Regulated financial firms assessing potential partners for Banking-as-a-Service.

VCs / Private Equity and buy-side analysts looking at making Banking-as-a-Service investments.

Strategists interested in understanding the opportunity behind embedded finance and how it is transforming financial services distribution.

BaaS providers
Simon Torrance is the Founder & CEO of Embedded Finance & Super App Strategies and co-author of the market report.

“This report is unique and timely in that it both takes a comprehensive look at the BaaS provider landscape and applies digital age criteria to assessing it. After reading the report, a decision maker will be able to determine which BaaS providers are able to meet their use cases in the location where they operate, but also which will enable the company to achieve their business objectives – whether adding a service to enhance an existing value proposition or using banking to springboard a more fundamental change in their business model.”

Simon Torrance

Founder of Embedded Finance & Super App Strategies

What’s inside?
BaaS Providers
in the Spotlight
charts and tables
Market Map


The Market Map, provides a digital age framework to help decision makers select the right platform to meet their strategic needs. The Market Map is a proprietary methodology that assesses platforms on the basis of the ability to enable business model innovation and their ability to enable technology innovation.

The report also includes extensive information for each provider about services offered and geographies covered – all compiled using publicly available information, complemented by a proprietary RFI process.

Embedded Banking

The market opportunity and the
BaaS providers best placed to help companies and brands capitalize on it.

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